Football legend, Cristiano Ronaldo is launching his new CR7 underwear line and the star stripped in new campaign photos.
The Juventus star, stripped down to his skivvies to showcase his new High Summer collection of his CR7 undies.
Ronaldo says the design was inspired by summer sunsets, saying;
“Summer is my favourite (he spells it weird because he’s European) season and I love the time of day when the sun goes down and the sky is vivid.”
“I wanted to capture that feeling in my HS19 campaign, using intense colour (again with the weird Euro spelling) that’s bold, rich and compliments my new collection. I wanted the campaign to have a really relaxed feel. Summer is the time of year when I have some time to chill out, so I wanted to reflect that.”
“Essentially, I want to create underwear that looks so good that I want to wear it on the beach, rather than covering it up with my swimwear!” he added.
Ronaldo’s underwear usually costs about $38 for a 3-pack.
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